Essie launched in Pakistan through “An Evening with Essie!”

Acclaimed Nail polish brand Essie launched in Pakistan through 

“An Evening with Essie!”

[Karachi, 27th June 2013] The U.S nail salon expert since 1981, acclaimed nail polish brand Essie
launched in Pakistan with an exclusive media preview for salon professionals, media and celebrities
in “An Evening with Essie!” at Olivetto in Karachi on Wednesday 26th June. For more than 30 years,
Essie has been a beauty industry icon, trusted by beauty professionals, celebrities and even royalty.
Essie is the go-to colour choice for more than 7.1 million women worldwide with its sophisticated
quality, long-lasting nail polish, extensive colour palette and colours that drive trends. Essie has
launched in Pakistan with over 120 unique shades and has plans to introduce additional shades and
collections in the near future.

A brand of the L’Oreal group, Essie nail colours are inspired by trends and the catwalk and have
become a celebrity favorite - Angelina Jolie, Beyonce, Kate Middleton, Lady Gaga, Madonna, Oprah
Winfrey, Rihanna, each have their own favorite Essie shade, of which many are iconic Essie colours.

Essie Weingarten, Founder and Global Creative Director of Essie, is a modern-day beauty icon and
is the official authority on colour. She founded essie in New York City in 1981 and said, “Essie isn’t
an ordinary brand and it isn’t just nail polish. I wanted the colours to have a personality of their own
and for women to treat them as their new best friend.”

Essie Weingarten, Founder and Global Creative Director of Essie

The exclusive evening began with a red carpet meet and greet featuring salon professionals,
journalists, media personalities and other guests. This was followed by an on-stage presentation
where Essie was introduced by Sadia Shah, General Manager, L’Oreal Professional Products
Division who addressed the august audience in attendance. This was followed by a brand
presentation by Product Manager L’Oréal Professionnel Products Division Sehrish Lalani who
elaborated on the “no-chip” properties and enhanced lacquer capabilities of Essie nail polishes.
Lastly, the evening featured a live nail bar session where members of the press and guests were
given the opportunity to try out their favourite shade from Essie’s broad spectrum of colours.

The evening was well-attended and featured beauty industry stalwarts, celebrities and media
personalities including: Managing Director L’Oréal Pakistan Musharaf Hai; fashion designers Sania
Maskatiya and Ayesha-Somaya; stylists/make-up artists Saba Ansari of Sabs, Shammal Qureshi of
TONI&GUY, Meher Najeeb, Peng Qureshi, Redah Misbah of Depilex, Angie Marshall, Hina of Blush,
Nida Rizki, Shaheen Raheem, Ruhana Iqbal, President of the Pakistan Hair and Beauty Association,
Altaf, Mona J, Sehar Farrukh, Shaheen Saeed, Shehla Poonja and Ujala Zia of The Dressing Table;
media personality Ayesha Omar along with members of the esteemed media. The event was
managed by Anisa Rashid Khan and Amina Rashid Khan of RAKA with public relations handled by
Lotus.