Friday, 20 April 2012

L’Oréal Professionnel Introduces DIA LIGHT and DIA RICHESSE

L’Oréal Professionnel Introduces


Revolutionising Coloring with a New Generation of Tone on Tone – Ready to Wear Shades for your Every Need

[Pakistan - 14th, April 2012]
L’Oréal Professionnel, the House of French hairdressing, is set to introduce the tone-on-tone revolution in hair color with Dia Light and Dia Richesse.
Providing an incredible shine and an extensive range of natural soft hues, the semi-permanent ammonia-free color treatments of the new Dia range are an impeccable solution for women who like to experiment with various looks and those who are coloring their hair for the very first time.

The new L’Oréal Professionnel DiaRichesse and DiaLight hair color is also ideal for color shy women who want incredible shine but with a more subtle color result. Dia Light is optimal for women with sensitized hair while Dia Richesse is best suited for natural hair – to add gloss and multi-radiance tone-on-tone coverage. . Offering a range of 40 ready to wear shades, L’Oréal Professionnel reinvents tone-on-tone hair color to provide a wide range of services for salon clients to choose from, for their unique and personalized results. A true technological breakthrough, Dia Light completes and modernises the L’Oreal Professionnel tone-on-tone sector to make it a new ammonia-free hair color standard, whereas Dia Richesse offers Ammonia-free color with up to 70% white hair coverage.and enhances the radiance of hair.

L’Oréal Professionnel’s Global Technical Consultant, Eduard Dabican will launch Dia Light and Dia Richesse in Pakistan. He will showcase his professional expertise to create innovative looks using L’Oréal Professionnel’s new DIA hair color through a series of educational workshops and a showcasing in Karachi and Lahore. Dia launches in Karachi with a showcase that will present Dia looks prepared by Eduard on the 14th of April followed by a showcasing for Dia to be held on the 16th of April at Lahore. At the events, Dia looks will be presented through a hair show by Eduard Dabican with cutting and styling sessions live on-stage. The launch of Dia aims to bring together Pakistan’s top stylists, network that works to truly embrace the brand’s heritage as ‘The House of French Hair Dressing’.

Speaking about L’Oreal Professionnel’s new Dia haircolor, L’Oreal Professional Products Division Business Manager, Sadia Shah has said, “With Dia, color has become a real beauty accessory - there are 40 ready to wear shades exclusive to the hairdressers and there is an color enhancing service for every woman who goes to the salon. The new Dia range is ammonia-free, gives luminous reflects with no commitment, and the best part is that it truly respects the hair - giving a lasting shine and an intense conditioning result. Dia is great as a first-time color and for women who are color-shy, wanting to stay close to their natural color.”
L’Oreal Professionnel Global Technical Consultant Eduard Dabican has said, “As a colorist, I was really excited to use the new DiaRichesse and Dialight color by L’Oreal Professionnel. I get a lot of clients that have dull, dry and damaged hair-  Dia was the perfect choice because it not only provides long-lasting luminous tones that we were looking for to change looks, but also provides hair with intense shine and a soft and smooth feel. The results are just amazing! It is the perfect marriage between color and a gloss that leaves hair with vibrant color that’s long-lasting and incredible shine, immediately noticeable. Dia gives you the flexibility to offer a range of salon services to meet the diverse needs of women. Thanks to the new Dia Richesse hair color, I gained new clients and developed new services with tailor-made results”.

L’Oreal Professionnel’s new Dia Color services can be availed at L’Oreal Professionnel partner hair salons across the country. For further information about Dia and partner Salons which offer this service, log on to their fan page on  Facebook 

L’Oréal Professionnel

L’Oréal Professionnel is the global specialist in hair care. Born in Paris, a place of creative ferment and historical fashion references, L’Oréal Professionnel combines a passion for fashion with the most innovative technology. The Pioneering houseforms strong links with salons, stylists, top designers and photographers to raise the profile of the hairdressing industry and valorizes the creation and know-how of the profession, constantly playing with the codes to progress. Indeed L’Oréal Professionnel strives to be the ultimate business partner to salons, offering education courses, the most innovative products and business building initiatives.

L’Oréal Professionnel, is known for having collaborated with hairdressers for more than 100 years and to this end has most recently partnered with the Paris Fashion Week celebrating more than a century of collaboration between hairdressing and fashion. The partnership, which embodies such shared values as artisanal creativity and excellence, is the culmination of a long relationship between L’Oréal Professionnel and fashion, a tradition that was born in Paris and which has now spread in Pakistan. Launched in Pakistan in 2009, L’Oréal Professionnel is a key partner for over 1 million of the world's most dynamic hairdressers, including top stylists within Pakistan.

L’Oréal Professionnel combines passion for hair and beauty with cutting edge technology, to bring a portfolio of high performance products to meet consumer needs, allowing each hairdresser to push creativity and achieve outstanding results. The brand’s central belief focuses on hair as the fashion accessory of today, worn to reflect the personality of an individual, as important to the total look as any item of catwalk clothing. Everything by L’Oréal Professionnel reflects this passionate interpretation - from inspirational live shows to their seasonal colour collections. More than 100 years later, L’Oréal Professionnel has continued to provide one of the strongest educational programmes in the entire beauty and hairdressing industry.

In Pakistan, L’Oréal Professionnels’ range of in-salon hair services and homecare products are now available only in L’Oréal Professionnel salons including flagship hair colour brands Majirel and Richesse, X-Tenso for superior straightening, Série Expert, the award winning haircare system with exclusive homecare programs, and, the professional styling range. 


  1. This might be really worth of trying!!!
    Happy Tuesday dear!!


  2. The L’Oreal products and professional is the global specialist in hair care L’Oreal professional connect passion for hair and beauty to bring a portfolio of high-performance products to meet consumer needs, In Pakistan, L’Oreal products have a wide range of in-salon hair and homecare products are now available only online shopping stores in pakistan salons including flagship hair colour brands Majirel and Richesse, X-Tenso for superior straightening and much more.

  3. They are attempting to give you alleviation from your everyday routine of life and help you up to work with more vitality.Dubai Escorts

  4. We know that clients prefer those girls who cannot just do sex with them but can talk with them according to their methods. And Our Indian escorts in Dubai do the same that the clients want them to do.
    call girl service in Dubai
    whatsapp call at /+971-564-314-254

  5. We are providing complete interior designing services in lahore including Wallpaper, Wooden Floors, Vinyl Flooring, Blinds, Carpets, Designing and turn key projects with Home services for sample selection and delivery installation.
    Get Discounted Wallpapers, Carpets & Wood Flooring Installation

  6. Study in Australia
    Best guide for living & studying in Australia
    Apply Now
    Web Site:
    Head Office 042-111-325-627
    Mobile: +92-308-8881365-63
    Multan: +92-61-6220666,
    Mobile: +92-3008487766

  7. HOTTEST LAHORE ESCORTS! call us 03228855445
    Lahore Escorts are just one call away from you, don't hesitate to contact us for Escorts in Lahore. Pretty , Tall, Handsome, Stunning, Gorgeous and Beautiful Lahore Escorts awaited BEAUTIFUL PAKISTANI LAHORE ESCORTS, Not only are our girls’ elite escorts, but they also provide call services. They cater to the clientele in Islamabad in all affluent areas. We also have girls that offer outcall services. The most stylish escort will accompany you outside Pakistan happy to fulfill your desires.
    If you’re visiting Pakistan for business or pleasure, carve out some time and spend a fun filled trip with our beautiful and charming international escorts. Besides, a vast majority of our girls are bilingual, trilingual and quadrilingual and will be happy to be your companion.
    Escorts in lahore accord you the chance to book any girl you desire in advance. We have a well-orchestrated online platform that caters to all esteemed clients. What makes our girls the best companions in all of Pakistan is their attention to detail and focus attitudes. Our girls know how to read and understand your desires before you share them and this attribute makes them able to cater to your needs entirely. Over 92% of our business comes from repeat customers thanks to the VIP services accorded to all clients that book our beautiful escorts.

  8. This comment has been removed by the author.

  9. Still if you are staying at Hotel PC and you don't have any decision for premises by then call our operator and he will oversee you how to acknowledge at PC with no issue. In the event that you are anticipating book any superstar escort in Lahore then you need to get in touch with us through appropriate channel and send us some propel booking sum so we can make certain of your inventiveness and at exactly that point we will offer you photographs and names of big-name escorts in Lahore.

  10. Need a website or ERP Solution?
    Grow your business with us!
    We offer professional Web, SEO, SMM, SME, Hosting, Security & Server Management Services.
    Call: 0316-0473961
    Herald Lynx

  11. Such nice information in this blog thanks for sharing this blog
    women's cosmetics in Pakistan

  12. Islamabad Escorts Provide you best Beauty Student, Housewives, Elite class and College girls in Islamabad Visit Escorts in Islamabad Now.