Fakhra Rafique's Blog: Kamal Lawn by Zara Shahjahan introduces 15 designs

Friday 1 March 2013

Kamal Lawn by Zara Shahjahan introduces 15 designs

Kamal Lawn by Zara Shahjahan introduces 15 designs

this season, launching March 2013!

[Lahore: 22 February 2013] Leading lifestyle and textile brand So Kamal hosted an exclusive media preview at their flagship store introducing their latest collaborative venture with fashion designer Zara Shahjahan: Kamal Lawn by Zara Shahjahan over tea.

Revealing exclusive collection information, for Kamal Lawn by Zara Shahjahan 2013, the designer draws inspiration from the floral Eastern tradition and vintage Persian aesthetic, to introduce 15 distinct designs, each in two-colour variations with a diverse colour palette consisting of options in vibrant hues as well as more subtle pastel shades. Kamal Lawn by Zara Shahjahan will also offer a diversity of design options with fabric uniquely printed to allow for multiple stitching options through the print complete with chiffon dupattas. A customised design kit will also accompany each print with requisite borders, brooches, laces and embroideries for a complete look. Further, the collection also includes stitched lawn kurtas as tailored by So Kamal available in multiple sizes. The stitched lawn kurtas are priced at PKR 3,000 and unstitched three piece outfits at PKR 4,000 to PKR 5,000.

Kamal Lawn by Zara Shahjahan 2013 is set to launch through two exhibition events on 07^th March in Karachi at Dolmen City Mall’s Atrium and on the 12^th of March in Lahore at the Flagship So Kamal Store at 10 Q in Gulberg respectively. Kamal Lawn by Zara Shahjahan’s brand ambassador, award winning actress and model Aamina Sheikh will be attending both preview events. These events will be followed by in-store exhibitions on the 13^th of March in Faisalabad and Multan at their Flagship Store and in Islamabad at the So Kamal Store in the Centurion Mall on 14^th March 2013.

One of the premier home textiles exporters of Pakistan, Kamal Limited has established a niche for itself in the Pakistani retail market, first with the introduction of their popular designer lawn collection in 2012 and later by establishing 3 stand-alone lifestyle retail stores by the name of So Kamal, in Lahore, Islamabad and Faisalabad, in the short span of 1 year with a fourth store planned in Karachi’s upmarket Dolmen City Mall and another one in Multan for 2013. Fashion designer Zara Shahjahan is well renowned for her design philosophy focusing on an aesthetic that is feminine and sophisticated with a signature look which is simple, beautiful and always in vogue. With a background in miniature painting, she is one of Pakistan’s few designers who has the expertise to make her own motifs.

For more details about Kamal Lawn by Zara Shahjahan including detailed collection information, price ranges and retail details, visit on their Face Book Fan Page.