Wednesday, 27 February 2013

Luscious Cosmetics Launches for the first time in Pakistan:

Luscious Cosmetics Launches for the first time in Pakistan:

‘Luscious Loves Fashion’

An Exclusive and Limited Edition range of Nail Colours in collaboration with 14 of Pakistan’s top fashion designers!

[Lahore: Monday 25th February 2013]: To celebrate their 5th anniversary, the leading beauty brand Luscious Cosmetics reveals a first of its kind campaign in Pakistan: Luscious Loves Fashion: Presenting a collection of limited edition nail colours created in collaboration with 14 of Pakistan’s leading fashion designers for S/S 2013. Each nail polish shade has been chosen by and named after their respective designer, bringing their signature shade for the season into your wardrobe, so you can wear your favourite designer from top to toe!

Collaborating designers include Ammar Belal with a rock and roll metallic grey shade, Élan with a luxurious lavender grey, Fahad Hussayn with jewelled sapphire blue, HSY with a subtly shimmering red, Karma with a popping pink, MUSE with teal, Nickie Nina with amethyst purple, Nomi Ansari with a sizzling coral, Sana Safinaz with a showstopper red, Sania Maskatiya with a sunshine yellow, Sublime by Sara with a peppermint green, The House of Kamiar Rokni with a retro orange, Umar Sayeed with a Parisian pink and Zara Shahjahan with summery peach. The Limited Edition collection of designer nail polishes will be available at designer specific stores, select retail outlets and lawn exhibitions at PKR 295 per bottle

On the launch of Luscious Loves Fashion, creator Mehrbano Sethi said “Luscious has always supported Pakistan’s fashion industry and sought to work with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks[1]. In keeping with this commitment and in celebration of
our 5 years of beauty, we now introduce this limited edition range of designer nail polishes – a ground-breaking collaboration in Pakistan between beauty and fashion, where each designer’s shade reflects their design philosophy for the season. This is an exciting first for us in line of much more to come.” 

Indeed, having first introduced their luxurious and glamorous products in Pakistan in late 2007, Luscious is committed to high quality, fashion-forward shades and exceptional colour results. They have ensured that their dynamic product range and affordability keep the brand on the cutting-edge of the beauty industry, with each product formulated for high-performance results at par with premium beauty brands. Five years since its launch, Luscious Cosmetics has gone on to be selected as one of the fastest growing brands in the Arabia500 index, part of the Allworld Network. Luscious Cosmetics is now available at outlets across 18 cities throughout Pakistan, available across 32 cities through their website sales and most recently, also in the UAE, with presence in other countries expected within this year.  

Luscious Cosmetics Designer Nail Polish available on all designers respective flagship stores and specifically at PFDC Lahore, Ensemble Karachi & Lahore & L'atelier. 

[1] Luscious Cosmetics launched with supermodel and actress Iman Ali as the face of their brand in 2007. Since then, the brand has worked with models and actresses such as Mahira Khan, Juggun Kazim, Maliha Naipaul, Neesha and Cybil Chaudhry on multiple product campaigns. Luscious has also worked with photography/style icons Ather Shehzad and Maram & Aabroo and in fashion with the House of HSY, The House of Kamiar Rokni and Fahad Hussayn Couture


  1. it's such a fabulous idea:) i'm loving Elan and Karma!! xx

  2. Yea, all nail polisher lover are waiting for these <3

  3. waoo great idea gusy....fantastic

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