The Pakistan's first The Body Shop Pulse Boutique
The Body Shop being the Pioneer of ethical beauty brand has refreshed its outlook and launched “Pulse” a new store concept on 18th Sept, 2012 at Forum Shopping Mall (Karachi Mall).This unique outlet has been successfully launched across the globe.
The ceremony was attended by exclusive customers, Editors, Reporters from Print & Electronic Media along with celebrities such as Bushra Ansari, Nadia Hussain, Ayesha Umer, Nazia Malik, Zeba Ali, Saifee Hassan, Mona J, Kiran Khan, Samraa Humayon, Suzaan, Nadia Faisal, Faisal Qureshi, Shahnaz Ramzi, Kauser Ahmed, VJ Yusra, Mahum Javed.
The Body Shop Pulse concept is about Look good, Feel good and Do good! PR Representative of The Body Shop Pakistan Anita ali said: " We know that our brand delivers more than beauty. our products truly contain heart as well. Today, we are looking to a future where our vision of beauty can be experienced by new generation of Pakistan for whom it is all about looking good, feeling good and doing good".
The Body Shop's new Pulse concept places emphasis on a beauty experience that is more than skin-deep and will spring to life through the new pulse boutique, as well as through the active support of The Body Shop first global brand advocate British Activist, model and actresses Lily Cole.
Designed to be a heartbeat in the community, the new pulse boutique has a people-focused approach
a community wall to advertise and celebrates local volunteering
projects as well as in store campaign-led events that will capture the
imagination of customers to actively participate in, with the aim to
make the world a better place.
Pulse is where activism and beauty and community collides.