Saturday, 13 October 2012

PFDC L’Oréal Paris Bridal Week 2012: Day 3

PFDC L’Oréal Paris Bridal Week 2012: Day 3 Journal

[06 October, 2012]: The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented day 3 of the PFDC L’Oréal Paris Bridal Week 2012 on 05th October 2012 – a platform that endeavours to define and present contemporary and traditional Pakistani Bridal fashion and make-up trends, fusing to create the ‘look’ for the bridal season 2012 – 2013!
The third day of bridal week featured an exclusive trend show by TONI&GUY Lahore featuring designer Mohsin Ali, followed by solo bridal showcases by Élan, Layla Chatoor and Nickie Nina respectively as summarised below. Each day of PFDC L’Oréal Paris Bridal Week is being styled by a different creative and make-up team presenting their interpretation of bridal make-up trends for the season and to this end, Day 3 was styled by TONI&GUY Lahore.
The green room/backstage for PFDC L’Oréal Paris Bridal Week is sponsored by L’Oréal Paris with exclusive furniture designed for the L'Oreal Paris lounge by Yoc'a, the black carpet is sponsored by Zong with Bank Al Falah as the official banking partners for PFDC, associate sponsors PepsiCo, show production by HSY Events, choreography by HSY, front stage management by Maheen Kardar Ali, backstage management by Asim Naeem, business consultancy by Eleventh Retail, photography by Faisal Farooqui and team at Dragonfly, The Royal Palm Golf & Country Club as the hospitality partners, Hum TV/Style360 as the official media partners, Radio1FM91 as the official radio partners and public relations by Lotus.

Trend Show: TONI&GUY Lahore

Day 3 of the PFDC L’Oréal Paris Bridal Week was opened with a trend show
by TONI&GUY Lahore in collaboration with designer Mohsin Ali showcasing their interpretation of bridal make-up looks for 2012 – 2013
The TONI&GUY brand is one of the premier names in the international beauty arena. Starting from a single salon in 1963 in Clapham, London and expanding its beauty reach to 42 countries with over 420 salons, TONI&GUY Lahore is headed by CEO, Creative Director and a L’Oréal Professionnel Creative Consultant, Shammal Qureshi.

For more than 45 years, TONI&GUY has combined a reputation for quality with the pursuit of cutting-edge modernity and continues to value the importance of positioning the brand in the broader context of fashion and style. Hailed as one of the leaders of global hairdressing trends, the team at TONI&GUY brought to PFDC L’Oréal Paris Bridal Week their unique style presenting their bridal forecast for L’Oréal Paris for 2012 – 2013.

“We find it very inspirational and motivating to be part of the PFDC L’Oréal Paris Bridal Week team. It’s a great delight because we get to see all the upcoming trends in fashion and get involved with some super talented people. We are also extremely happy to help and give our maximum support to the Pakistani fashion industry” said Shammal Qureshi, CEO, Creative Director TONI&GUY and a L’Oréal Professionnel Technical Consultant.

Bridal Showcase: Élan

Following TONI&GUY’s t
rend show was a solo bridal showcase by Élan with her collection titled ‘Gold Dust’.  With an emphasis on fluid silhouettes, shirts and jackets glided along the form allowing movement and agility. Where the bodice or torso was structured, the look was softened with flow and volume at the hemline. The three-piece bridal ensembles were regal and richly embellished and included long jackets and tops with trailing backs paired with elaborately embroidered izaars and farshi sharara’s along with Grecian-like draped ensembles, Kimono styled jackets with sleek ankle grazers and a traditional kali angarakha with a kali luckhnowi gharara. For Gold Dust, designer Khadijah Shah created custom motifs with the interplay of thread embroidery along with metal and crystal work delving into the extensive library of Sub-Continental, Central Asian and Oriental patterns to create a unique blend of embellishment. The pieces were pre-dominantly crafted in net and silk, embroidered with thread and gold spun floral motifs, gemmed butterflies and birds, crusted jewels and sparkling sprays of sequins, crystal and pearls. Gold Dust was based in a wide range of colours; the customary burgundy and ivory run into the on-trend jewel toned indigo’s and emeralds and an array of pastels, essential to any wedding collection.
Élan is a fashion label launched eight years ago by Khadijah Shah. She is respected for her combination of intricate embellishments, flattering silhouettes and attention to detail in the construction of each outfit. Indeed each collection is conceived with glamour, elegance and versatility in mind. Khadijah Shah inherited her design aesthetic from her mother Aneela Shah, who had a small atelier and a loyal clientele for many years before Élan was formerly launched. In a short span of six years, Khadijah has formalised and expanded the label and created an effective and influential place for Élan in the fashion industry. Élan showcased her bridal collection at PFDC L’Oréal Paris Bridal Week 2012.

Bridal Showcase: Layla Chatoor

Layla Chatoor marked her bridal debut ramp showcase at PFDC L’Oréal Paris Bridal Week 2012 with her collection, ‘The Queens Jewels’ - celebrating the bride as a queen on her special day. The inspiration behind the designs was the intricately worked filigree as seen in the Queens tiaras with scroll motifs set against the brilliance of diamonds reflected through the cutwork collection. The necklaces encrusted with emeralds, rubies and sapphires was depicted in the gemstone collection, and the artisanal brooches set in mother of pearls on a bed of pure white and silver brought about the mother of pearl collection. All this placed on a bed of warm apricots, rust, maroons, rich pinks, exotic golds and icy turquoises mixed with plums and aubergines gave the collection a timelessly elegant yet modern looking aesthetic. The silhouette, by depicting long, lounging and voluminous cuts like the Queens opulent robes and gowns reflects grandeur for a modern experimental bride. Layla had used quality fabrics such as French chantilly lace, tulle and lamé, rich jamavars and brocades fused with innovative methods in embroidery and creative use of craftsmanship. Her hand crafted bridal couture was embellished in swarovski crystals, myuki beads, Japanese pearls, silver and gold thread and mukaish. Indeed this collection payed homage to all the artisans working day and night to create timeless original classics worthy of collecting and inheriting.
Established in 1994, the brand Layla Chatoor is known for her passionate creative aesthetics in her craft. With a philosophy of making each ensemble custom made, the brand strives to be innovative, current and relevant. With innovative and unique design and cuts, each piece at Layla Chatoor is created with painstaking research and development to discover new forms of technique in styling and embroidery. Under the umbrella of PFDC the brand has been able to sell its prét to a wider client base catering to Delhi most recently. The brand also stocks in Bangalore, Lahore and Karachi and made its PFDC L’Oréal Paris Bridal Week 2012 debut this October 2012.

Bridal Showcase: Nickie Nina

The day closed with
Nickie Nina’s  collection for PFDC L’Oréal Paris Bridal Week 2012 titled ‘Baroque’ - inspired by the 17th century European vintage artistic style. With fabrics such as pure silk, chiffon, jamawar and velvet, Nickie Nina’s couture craftsmanship was manifest in the ‘Baroque’ collection with antique gold hand embellishment and colourful threadwork with cuts from the ‘traditional-eastern-meets-western-period'. Nickie Nina had engaged a diverse range of colours from cerulean, sea-green, deep plum to lemon yellow and beige for ‘Baroque’.

The iconic haute couture and prêt a porter design house of Nickie Nina is the brainchild of sisters Aliya “Nickie” Ali and Nabila “Nina” Khan. Possessing an indisputable flair for fashion, the duo designed their first collection in 1995 and soon developed a historic relationship with Pakistani fashion. Five years later, having made an indelible mark on the Pakistani fashion scene, the sisters launched the eponymous luxury label in 2000 at the critically acclaimed millennium show in Lahore. Since, then dynamic duo has continued to make waves, building a name for their brand in Pakistan, and abroad. The duo is amongst the founding members of the prestigious Pakistan Fashion Design Council. Nickie Nina have showcased to heads of state and fashionistas across diverse international fashion destinations, including New York, L.A., Chicago, London, Geneva, Bahrain and the United Arab Emirates. The label is currently retailed in Lahore, Pakistan at its flagship outlet on M.M. Alam road, as well as the PFDC Boulevard at Mall One in Main Gulberg, and in Karachi at the flagship Nickie Nina outlet on Zamzama.

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