Sunday, 24 June 2012

Salon at L’atelier




L’atelier Pakistan proudly announce their latest addition to the retail therapy experience: Salon @ L’atelier


[ISLAMABAD 19th June 2012] L’atelier, Islamabad’s premier multi brand boutique, proudly announces the launch of its exclusive salon. ‘Salon @ L’atelier’, complements the decor of the rest of the boutique, being distinctly French and indulgent. The salon offers a diverse range of beauty services using top quality products including an Uber Lux manicure and pedicure that uses all OPI products, not just the nail polishes! In addition, the salon offers its space to visiting makeup artists and hair experts to take their appointments in Islamabad, thus providing Islamabad’s style savy ladies with access to the top beauty experts in the country. Indeed the launch of the salon is the most recent of a series of innovative steps taken by the leading boutique to raise the bar in the industry, delivering its brand promise of an altogether superior retail experience. This announcement follows two other extensions to the store in Islamabad: whereby leading design houses Daaman and Chinyere have launched stores within L’atelier’s Flagship store.

Natasha Saigol, leading hair expert from Lahore who is now available by appointment at Salon @ L’atelier said “I have been wanting to offer hair cut and colour services in Islamabad for a long time now, and partnering with L’atelier has been the most easy and fun way to do so, the salon is lovely and the girls very helpful.”


Zahra Raza, L’atelier CEO on these additions to the boutique said“We listen very carefully to client feedback and discovered two main points, firstly, L’atelier ladies were demanding hair styling, make up and skin care services under one roof and secondly, the demand for trendy, cost friendly, casual wear clothing was insatiable; which is why we launched the salon and worked with Daaman and Chinyere to have a store within a store”,

L’atelier continues to evaluate the selection of designer wear it stocks with utmost care, helping their loyal clientele navigate the vast array of merchandise on offer by providing an indulgent ambiance to shop from an exclusive subset of preferred brands. Several new launches and extension of services on offer are planned for 2012,the most significant of which is the launch of L’atelier Lahore planned for later this year. L’atelier continues to look for like minded partners to collaborate with in order to continue to fulfill their manifesto of delivering a complete concept based experience.






About L’atelier

L’atelier (pronounced le-tell-lee-yay), is Islamabad’s premier multi-label boutique. Launched in 2010, it came as a much anticipated high end fashion address to the capital’s increasingly style focused clientele. Entrepreneurs Ahsan, Sadaf, Sarah and Zahra Raza, wanted to create an ambiance of luxury and indulgence premised on French interiors and design. L’atelier’s motto is to provide a personalized service, exhibit the highest level of professionalism and provide access to fashion suiting every budget and every occasion. Taken together their vision is to provide an altogether superior retail experience. 

L’atelier focuses on presenting women with a versatile range of trendy ready to wear options, from everyday wardrobe choices to ensembles more suited to formal occasions. To complement the clothes L’atelier also provides a selection of jewellery, shoes, bags and clutches to accessories and complete the outfit. The boutique stocks over 50 designers from across the country and beyond. Many of these have been introduced to Islamabad for the first time. The selection includes a rich cross section of design labels ranging from the most renowned houses of fashion to coveted upcoming labels.

Designers currently stocking at L’atelier include: Sana Safinaz, HSY, Mehdi, DivyaChugh, Daaman, Chinyere, Sonar, Rani Emaan, TIA by House of Kamiar Rokni, Body Focus Museum, AnjuModhi, Nomi Ansari, Nickie Nina, Maria B, Shaiyanne Malik, Muse, Sarah RohailAsghar, MahinHussain,SR@L’atelier, Fahad Hussayn, Mahin&Erum, Sarah Raza, NazrahLodhi, Umbereen Sharmeen, Mayhem, Staples, Nadias, Teena by Hina Butt, Shandana Khan, Iquera Jewellery, CHIC, Ayesha Khurram, Ayesha Ahmed, Unbeatable, Gulabo, Sidra Naveed, Urbanwear, Signature S, Farazeh, MadihaRehman, Sash & Co, Laajwanti, NidaFaizan, Humaa, Sajh, Marish, Kamaas, Calzoom, Awais, MashaalMozzam, Kurves and Waseem Noor.

L’atelier thus sources a diversity of design aesthetics from Islamabad, Faisalabad, Lahore, Karachi and even Delhi, at a range of price points starting from as little as Rs. 1,000, to deliver their brand philosophy of providing a one stop shop for every woman’s fashion need.

The multi-label boutique also provides a space for designers to hold exclusive exhibitions and trunk shows.  Finally, in keeping with its pledge to ensure client satisfaction and superior service, L’atelier offers an efficient alteration service and free personal shopping facilities for international clients who can rely on boutique staff to source a complete wardrobe.

The partners of L’atelier strongly believe in social responsibility and sustainable growth as an integral part of their business and have thus committed to dedicating a percentage of profits to worthy causes every year.

L’atelier is based at 1A Main Kohistan Road, Corner of Street 2, F-8/3 Islamabad and the team is available to contact at +9251-2287055 and info@latelier-pk.com.




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