Saturday, 13 August 2011

The Brand, CAPRI

Dear Lilies,


How are you beautiful, today i am again with another brand "CAPRI", its our local Soap brand serving here since ages.  They are in a phase to introduce more toiletries products. So lets take a look of their journey.


History of Capri:
With a long standing history in the beauty industry with their famous soaps, Capri has been caring for Pakistani women since its inception in 1969. Over the decades, Capri’s name has become synonymous with beauty and care and the brand prides itself for taking the natural routes to beautiful and young skin yet never failing to take advantage of technological innovation wherever it can serve to improve its quality further. Throughout its seasoned history Capri has maintained its commitment to affordability, accessibility and genuine care for the concerns of Pakistani women which is resonant in the Capri tagline “Change your world beautifully!”






Product Range with Ingredients:
Ingrained with the philosophy of being naturally beautiful, fresh and young, the product range is reflective of this ethos. Capri White with its natural ingredients of Aloe Vera and Honey and Capri Pink with Rose petal and Strawberry extract, and the common Milk Protein, offer benefits of moisturized, silky smooth skin. Capri Green with Wild Orchids and Green Tea and Capri Blue with Water Lily and Sea Mineral Extract offer naturally Refreshed and Hydrated skin.




Brand Philosophy


Capri’s vision goes beyond personal care with a brand philosophy that embraces the attributes of genuine care, endeavouring to empower women with confidence. Capri values spirited and confident women of substance; women who have the power to overcome adversity or to succeed in whatever they chose.  Capri seeks to promote this spirit of courage and confidence for the fulfilment of every woman’s dreams. To this end, Capri has in the past been a patron of the Women in Business Conference and the Annual Karachi Flower Show.






 Brand Ambassador - Mehreen Raheal
This 2011, Capri has taken into its fold renowned actress, model and anchor, Mehreen Raheal as its Brand Ambassador, to share her inspirations with the Capri Women Fraternity. According to the values of Capri, beauty is not just skin deep but rather is also manifest in our actions and our stories alike. Mehreen with her flawless beauty, infectious personality, undeniable achievements and having defied the odds against her to reach such success, make her the quintessential Capri woman.



Capri will also be revealing a second inspiring brand ambassador, whose story to success is compelling in September 2011.

For more information, log on to:  http://www.facebook.com/capripakistan


Happy reading :)


Life is beautiful, live it full of Passion :)


Love you all :)

Fakhra


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