Friday, 25 September 2015

Antonym Organic Baked Foundation - Review

About the Brand:
Antonym was founded in 2010. After several years of initial product development the makeup line was launched in 2013 at an industry event in Los Angeles. Since then, Antonym has had a wonderful reception.

The primary function of makeup is color so we set out to create a line of high quality make that perform just like premium makeup should, with the added benefit of having ingredients that are gentle on the skin. We also evaluated the packaging and chose bamboo as a natural and sustainable material which we use for our compacts as well as our brush handles. And that's why we called it Antonym.

Today, Antonym is an eco-luxe brand that is growing a niche presence in the US market and has also expanded to Australia, New Zealand and now successfully launched in Pakistan.   

Antonym Organic Baked Foundation

What company claims:
Antonym Baked Foundation provides uniformity, revitalizes and brightens the complexion while remaining transparent and light on the face. The foundation adapts to all skin tones.

The baking process turns the foundation crème into a delicately textured powder that blends beautifully with skin for a flawless, radiant complexion, with light reflecting properties and multi-hued shades. 

My Experience:

Packaging:  This is the first International Certified Organic brand introduced in Pakistan.  It’s a great positive sign that now people are going to move forward and taking some positive step to promote Eco friendly products in beauty industry.  I was little bit conscious & confused, as we have two schools of thoughts in our market.  One focused on the product’s packaging and lacking in quality, 2nd they focused over the quality and won’t pay much attention over the packaging.  There are rarely some high end brands that pay attention to both. 

When I open the package,  I just shocked to see the packaging of the foundation. It’s a bamboo packaging, easily open, having mirror inside it.  A little tiny magnet inside it which is very powerful; close the lid very easily and smoothly. Light weight, easy to carry.  this bamboo beauty is wrapped in a beautiful  black & white Box.  All information related to the product is mentioned over the box and on product as well. 

Product:  This is first time in a beauty history, that Antonym introduced its Organic baked foundation in powder form.

It’s a matte foundation but after application it gives a dewy finish. pigmentation is amazing. It has adaptive quality, easily absorb into your skin and balance the skin tone. It gives light to medium coverage.
 If you are into full coverage than apply a thin layer of liquid foundation and sealed it with this foundation.

You can apply this foundation with kabuki brush, powder brush or with specific powder sponge.

This foundation is best for all ages especially those are not into heavy foundation/makeup and wants a lovely, lively fresh look. Staying power is more than 6 hours. 

Highly recommended to young girls, who are crazy for makeup but don’t know how to apply the foundation and or not allowed to paint their face through any heavy foundation. This foundation will give you natural, even and flawless dewy skin within a few seconds.

I know its bit expensive but it’s better to invest on good quality product rather than to waste lots of money on cheap product.

I must say this is the brand, which focused on packaging and quality both. My rating for this product is 5/5.

For any update, please follow them on their facebook fan page or do visit their web site.  

Product sent to me for review. I write this review by myself for public awareness, i applied products, used them and done a complete market research by myself. Nobody pay me any single penny for this, so my point of views are honest and unbiased.

 I am open for discussion and would love to talk more about any single point. So please share your views/points, i would love to answer :)


  1. Fakhra i am loving the packaging actually ♥ it is beautiful RATHER attractive i must say.

  2. The packaging looks amazing and the product sound great as well. Though the price is bit high.

    1. Yes, but i feel its not a big deal for those who wont compromise over quality. :)

  3. Omg that packaging!! I am totally in love with the concept fakhra! How much is it priced? And from where can i get it??

    1. It is <3, its around 4500/- you can buy this from Al-Fateh DHA, and can place order through their facebook page too :)

  4. I have bought their lip pencil and eye shadow quad. Its a great brand totally worth the price

    1. Oh yes <3<3<3

      Would love to see your experience & views :)

  5. Never heard of this brand but seems like a good product. Thanks for sharing :)

  6. Heard about this brand a while ago. Love organic brands and all the products look great. Thanks for sharing.

  7. Love your style is really beautiful!Welcome to share more popular fashion clothing
    lv handbag shop
    charming bagshops
    cocobag absolutely stunning
    jacketsalemalls hot sell
    Love your handbag

    Like your style!Click us with popular fashion accessories
    Exquisite luxurylv

    Love your style you look gorgeous!Share collocation more popular fashion accessories!
    Vivienne Westwoodmaikun
    <a href="</a>

  8. Never heard of this brand before but look promising
    thanks for sharing

  9. Amazed! :D Bamboo Packaging With Mirror! They Really Gave Much Attention With Interest! ❤❤❤❤❤❤

  10. Amazed! :D Bamboo Packaging With Mirror! They Really Gave Much Attention With Interest! ❤❤❤❤❤❤

  11. Never heard of the brand but great review dear ♡♡

  12. Packaging looks so unique. Loved it. Nice review, I may grab it sometime. :)

    Sheezuka's Blog

  13. Thanks for giving this review, I am also quite impressed with packaging they have did a great job and now thinking to give it a try. Like every girl I am also sensitive about my beauty that’s why i try to use imported branded beauty products in Pakistan as you have written that it is worth investing if you get a quality product. I often read your reviews you are doing a great job. Good luck Aapi