PEPE JEANS LONDON LAUNCHES ITS FIRST STORE IN LAHORE

The Pepe Jeans recently open their flagship in Vogue Towers, Lahore.  The launch event was attended by fashion designers, stylists, models and renowned media personalities

Established amidst early 70’s fashion scene in London’s chic Portobello Road, Pepe Jeans originated from a tiny market stall and has since developed into one of the fastest growing jeans and casual wear labels in Europe. Today Pepe Jeans has its presence in more than eighty countries across the world, presenting an abundance of uniquely edgy and stylish clothes in a varied palette of colors and designs.

Pepe Jeans continues to stay true to its British heritage and has famously managed to retain its free spirited vibe and an individualistic approach to style, breaking the mould of cookie cutter fashion. Using fashion to re-discover and recreate yourself is a huge part of the brand's DNA and one that best reflects London’s core fashion spirit. Following in the footsteps of style ambassadors such as Kate Moss, Sienna Miller and Cristiano Ronaldo, current brand ambassador for Pepe Jeans - model and style icon Cara Delevigne lends her effortlessly cool trademark attitude to the brand with her infectious rebellion capturing the heart of what Pepe Jeans is about.

CEO of JS Retail, Saad Javed Akram with Mr. Najam Sethi