Thursday, 12 February 2015

Introducing the ‘Ambassador of Fashion’, L’Oréal Paris Excellence Crème launches new Gemstone Collection in collaboration with couturier Nomi Ansari

Introducing the ‘Ambassador of Fashion’ platform; where Beauty meets Fashion:
L’Oréal Paris Excellence Crème launches new Gemstone Collection in collaboration with couturier Nomi Ansari 

L’Oréal Paris, the world’s leading beauty brand, launched the ‘Ambassador of Fashion’ platform, a brand new beauty and fashion collaboration in Pakistan with coveted hair color brand Excellence Crème as its flag-bearer. The vision behind the collaboration is for L’Oréal Paris Excellence Crème, as the ambassador of fashion, to engage with dynamic Pakistani fashion to introduce all-encompassing beauty and fashion trends.

L’Oréal Paris Excellence Crème reveals their Gemstone Collection, inspired by the Rare Andalusite Gemstone. This new range comes in three magnetic Andalusite Brown shades which have been developed with an exclusive mix of cool & warm pigments while providing the signature Excellence Crème triple protection. With inclusive applicator instruments specially designed to create the ultimate Exquisite Browns look from the comfort of one’s home, the collection comes in three distinct shades: 4.3 (Golden Chestnut Brown), 5.3 (Golden Light Brown) and 6.7 (Chocolate Brown).

As the Ambassador of Fashion, L’Oréal Paris Excellence Crème has collaborated with master couturier Nomi Ansari to create a bespoke capsule fashion collection to complement the luxury hair brand’s trendsetting new Gemstone Shades. Hair Color & Styling artist Saba Ansari of Sabs Salon, model Amna Babar and photographer Nadir Firoz Khan of NFK Photography also lent their expertise to the photo-shoot of the collection to create a signature L’Oréal Paris ‘beauty meets fashion look’, which will be revealed in print in February 2015. Under its pioneering Ambassador of Fashion vision for L’Oréal Paris Excellence Crème, the brand will be introducing additional innovative collaborations with a diversity of brands within fashion and lifestyle in 2015 in an endeavor to further raise the benchmark for excellence in Pakistan’s beauty industry.

Speaking about the launch of the new L’Oréal Paris Excellence Crème Gemstone Collection and the ‘Ambassador of Fashion’ Platform, General Manager (Consumer Products’ Division) at L’Oréal Pakistan, Moazzam Ali Khan said, “With a legacy which spans over 100 years, L’Oréal Paris is not just the world leader in beauty, but is also a brand which through its pioneering innovations in make-up and specifically in hair care, has created a marriage between beauty, fashion and glamour. Through targeted initiatives such as our strategic partnership at PFDC L’Oréal Paris Bridal Week and now through our association with Nomi Ansari, we are seeking to further augment the relationship between fashion and beauty the unique L’Oréal Paris way. As a leading fashion designer who’s renowned for his use of dynamic colors, Nomi Ansari was but a natural partner for us to collaborate with on the new Gemstone Collection from Excellence Crème. We feel that this collaboration will go a long way in establishing Excellence Crème and towards cementing the brand’s credentials as being the ‘Ambassador of Fashion’”.

“The ‘Ambassador of Fashion’ platform from Excellence Crème is a remarkable way of blending fashion and beauty. We came up with three looks, very sensual and elegant, to complement the Gemstone Collection from Excellence Crème. Certain things we kept in mind – it has to be beautiful, it has to be gorgeous and it has to be very current!” said Nomi Ansari on his collaboration with the L’Oréal Paris Excellence Crème and the Gemstone collection.

Rated the world’s no. 1[i] hair color, Excellence Crème uses an advance hair care technology with three active protectant ingredients for smooth, silky, and replenished hair. The new hair color kit is available for PKR 1,049 at all leading retailers nationwide.

[i] Excellence Crème was reported as the No. 1 Hair Colour brand for 50 countries reported by Nielsen, IRI, and SRI (grocery value sales FY2011).

Press Release
PR:  Lotus 

1 comment:

  1. This is a beautiful color with brown with hints of cool red in it. The red does not overpower the brown. It colors even the whitest of gray hair completely. It also is very easy on the hair and does not make crunchy hair. I love this product. I was trying to get rid of dry bold blond highlights and return to my natural which is a med ash brown. I purchased this product from online shopping stores in Pakistan. It only on the hair I wanted to tone. The end result is awesome. All the brazen redness is gone and a perfect match to my natural. I always have issues with products going to dark. Would definitely recommend. And my hair was super soft after use. Smell was a little strong bit really all colors are so not a huge deal.