COOLMAX® is your
go-to-gear
to survive the extreme temperatures and humidity
of Summer 2014.
Jeans are
an item of clothing which many people cannot do without. Almost every person
has a favourite pair of jeans in their closet which they wear on a regular
basis, year round. However, when the summers start approaching, especially in
countries like Pakistan, jean wearers face serious problems as the weather does
not permit them to adorn their favourite pair due to soaring
temperatures.However, they need worry no more as world renowned and innovative
apparel brand Levi’s® has come up
with a fashionable solution which allows everyone, everywhere the opportunity
to wear their favourite Levi’s® denim—and non-denim styles year-round. This
April Levi’s® has globally launched
their new COOLMAX® line, which as the name suggests, is a collectionthat has
been specifically designed to beat the
heat.
Understanding
the dilemma faced by their customers in sweltering months, Levi’s® collaborated with a fabric based company in Wichita,
Kansas, Invista to combine their Coolmax fabric with Levi’s® denim, and create the Spring/Summer 2014 line which will
change the perception that jeans can only be worn in cooler months. The Coolmaxfibres
are not only woven differently - in a zigzag pattern as opposed to the traditional
rounded pattern - but they also evaporate perspiration four times faster than
any other clothing. These thermo-regulating fibres help in moving perspiration
away from the body, allowing it to evaporate faster and enabling the
fabric to breathe.
This means
that you don’t have to give up wearing your favourite pair of jeans this
summer. All you have to do is visit your nearest Levi’s® store and pick up a pair from the new COOLMAX® line.
About Levi’s®
The Levi’s® brand
epitomizes classic American style and effortless cool. Since their invention by
Levi Strauss & Co. in 1873, Levi’s® jeans have become the most recognizable
and imitated clothing in the world – capturing the imagination and loyalty of
people for generations. Today, the Levi’s® brand portfolio continues to evolve
through a relentless pioneering and innovative spirit that is unparalleled in
the apparel industry. Our range of leading jeanswear and accessories are
available in more than 110 countries, allowing individuals around the world to
express their personal style. For more information about the Levi’s® brand, its
products and stores, please visit levi.com.pk
Great stuff
ReplyDeleteI love this brand.....Nice post dear.....xoxoxo....^_^
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