Luscious Cosmetics: Celebrating 5 Years of Beauty!

Luscious Cosmetics: Celebrating 5 Years of Beauty!

[November 26^th 2012]: This winter, leading beauty brand Luscious Cosmetics celebrates its fifth anniversary, having first introduced their luxurious and glamorous products in Pakistan in late 2007. With a commitment to high quality, fashion-forward shades and exceptional colour results, Luscious has ensured their dynamic product range and affordability keep the brand on the cutting-edge of the beauty industry, with each product formulated for high-performance results at par with premium beauty brands.

To celebrate their five years, Mehrbano Sethi, creator Luscious Cosmetics announces a series of exciting brand activities, the first of which is a Limited Edition 5 Year anniversary Promotion featuring some of the brands’ bestselling products and shades in exclusive anniversary boxes at specially discounted prices. This includes a 5 piece Plumping Lip Gloss Set for Rs.1595 (actual value Rs.1975), a 5 piece Bold Metallic Eye Pencil Set for Rs.1175 (actual value Rs.1425) and a 4 piece Precious Metals Mineral Eyeshadow Set with 12 shades for Rs.1925 (actual value Rs.2300).

5 piece Plumping Lip Gloss Set for Rs.1595 (actual value Rs.1975)

 4 piece Precious Metals Mineral Eyeshadow Set with 12 shades 

for Rs.1925 (actual value Rs.2300)

 5 piece Bold Metallic Eye Pencil Set for Rs.1175 (actual value Rs.1425)

 Furthermore, in keeping with their reputation for collaborating with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks, Luscious Cosmetics will also be introducing a first of its kind Limited Edition collection of nail polishes in early 2013, created in collaboration with 14 of the leading fashion designers of Pakistan. Each nail polish shade has been chosen by and named for a designer, bringing their signature shade for the season into your makeup wardrobe! Designers who have collaborated with Luscious Cosmetics on this exclusive nail polish collection include HSY, Élan, Nomi Ansari, Sana Safinaz, Sania Maskatiya, Ammar Belal, Sublime by Sara, The House of Kamiar Rokni, Umar Sayeed, Maria B, Karma, MUSE, Nickie Nina, and Fahad Hussayn.

Five years since its spectacular launch, Luscious Cosmetics has gone on to be selected as one of the fastest growing brands in the Arabia500 index, part of the Allworld Network. Luscious Cosmetics is now available at outlets across 18 cities throughout Pakistan and most recently, also in the UAE, with presence in other countries within this year and also pioneered digital proactivity for beauty brands, now with some twenty percent of Luscious Cosmetics’ sales generated online through the official brand website which caters to 34 cities within Pakistan and also to customers located worldwide. Further, in just over two years of being online, the Luscious Cosmetics Facebook group has grown to over two hundred thousand fans, an indication of the brands growing popularity in the region. Indeed this growth has been driven by the Luscious Cosmetics belief in innovation, making pioneering advances for the growth of the beauty industry in Pakistan while reinforcing the brand’s interactive philosophy through its sustained product releases, major digital presence and glamorous print, outdoor and broadcast activities.

 

About Luscious Cosmetics:

Luscious Cosmetics is a leading beauty brand with a fresh and innovative approach to creating luxurious and glamorous products with an affordable price tag. Although created especially for South Asian women, the brand continues to receive local as well as international acclaim among celebrities, fashionistas and makeup addicts alike, due to the brand’s commitment to quality, fashion forward shades and exceptional colour results. Dynamic product launches keep Luscious Cosmetics on the cutting-edge of the beauty industry, and each product is formulated for high-performance results at par with premium beauty brands. 

With entrepreneur Mehrbano Sethi as the creator behind the brand, Luscious is coveted for attaining the status of one of the largest selling beauty brands in Pakistan in only five years since its launch.  Indeed Luscious was most recently selected as one of the fastest growing brands in the Arabia500 index, part of the Allworld Network. Luscious is currently available at outlets across 18 cities throughout Pakistan and most recently, also in the UAE, with presence in other countries within this year. A digitally proactive brand, some twenty percent of Luscious Cosmetics’ sales is generated online through the official brand website which caters to 34 cities within Pakistan and also to customers located worldwide. Further, in just over two years, the Luscious Cosmetics Facebook group has grown to over two hundred thousand fans, an indication of the brands growing popularity in the region. This impressive growth has been driven by the brand’s belief in innovation, making pioneering advances for the growth of the beauty industry in Pakistan while reinforcing the brand’s interactive philosophy through its sustained product releases, major digital presence and glamorous print, outdoor and broadcast activities. Indeed Luscious has consistently worked with a diversity of Pakistan’s most coveted beauty and fashion personalities to redefine and refresh the nation’s beauty benchmarks[1]

The core mission of Luscious Cosmetics is to provide access to beauty which is every bit at par with international standards yet at an affordable price. Luscious currently offers a complete range of colour cosmetics, a revolutionary sun-protection product and beauty brushes. The range is versatile and constantly expanding and to this end, Luscious Cosmetics introduced Lip Couture in late 2010, Super Moisturizing Lipsticks, dazzling powder blush, a whole new range of liquid foundation, plumping lip gloss; the brand’s tribute to high fashion along with a range of eye and lip pencils, a complete series of diamond finish nail lacquer, ultra shine lip glosses, an incredible lash mascara, a 12 piece deluxe brush set and an instant brightening concealer. In 2011 mineral make up was introduced specifically for South Asian skin tones after the success of mineral technology globally. The same year saw Luscious Cosmetics introduce the perfect brow kit, make up planners, glamor eyes kits, metallic eyeliners & a foundation stick; indeed a series of constant product innovations in line with the brands commitment to consistently innovate and introduce products coinciding with international trends. In addition to that, 2012 saw the launch of numerous products such as a brand new range of semi-matte Signature Lipstick line along with a hydrating lip primer, sparkling face shimmers, a two-way cake, a compact pressed powder, a range of luxurious liquid eyeliners.  Furthermore, In addition to staging their bi-annual ‘Live Beauty Events’ for women across the country to experience the brand first  hand, in 2011 Luscious Cosmetics also revealed  a series of video tutorials that focus on step-by-step makeup application from basics such as how to apply foundation and concealer, to more advanced eye makeup application. This was the first time in the country that professional tutorials were shot for Pakistani women and it is a testament to the brand’s interactive philosophy and mission to remain in tune with global trends for the benefit of its fans and users in Pakistan.

Luscious Cosmetics do not use animal products and do not engage in animal testing. The company is renowned for sourcing the best ingredients from all over the world to provide customers with fresh products that have many skin-friendly benefits.

Luscious Cosmetics believes that makeup should be fun. The brands mantra: Celebrate Your Beauty!

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[1] Luscious Cosmetics launched with supermodel and actress Iman Ali as the face of their brand in 2007. Since then, the brand has worked with models and actresses such as Mahira Khan, Juggun Kazim, Maliha Naipaul, Neesha and Cybil Chaudhry on multiple product campaigns. Luscious has also worked with photography/style icons Ather Shehzad and Maram & Aabroo and in fashion with the House of HSY, The House of Kamiar Rokni and Fahad Hussayn Couture.