Glow by Warid Telecom - ‘Dosti Ke Rung’ Campaign

Glow by Warid brings Augmented Reality to Lahore for the first time ever through its ‘Dosti Ke Rung’ Campaign

[Lahore:] Youth-based cellular brand Glow by Warid reveals a new dimension to its popular Dosti Ke Rung Campaign in Lahore, bringing the concept of Augmented Reality for the first time to Pakistan. This is part of the nationwide celebration of friendship, whereby the cellular brand offers another way to rejoice with friends in a free spirited, light hearted way. Augmented Reality itself is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual world setup where friends stand in a blank space; this is then transposed to appear as if the group of friends is standing in as part of music and dance video!

These special Glow setups were initiated from Karachi last month and are being taken on-ground live with customised activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad.    

Brand Manager Glow, Saud Umar Khan said, “Following the overwhelming response received by Augmented Reality and Dosti Ke Rung Celebrations in Karachi, we are now pleased to bring this set up and concept to the youth of Lahore. We hope to take these celebrations to Islamabad next. Sometimes young people just need to be let loose with healthy entertainment and that is what Glow by Warid has set out to achieve with this activity”.

Initiated in February 2012, Glow’s Dosti Ke Rung Campaign launched with a music video release last month. Glow also introduced the lowest Friends & Family call rates across all networks at 61 paisas/30 seconds, exciting SMS bundles and unlimited Mobile Internet tariff, making it easier for the youth to keep in touch with their friends at all times.

Adeel Anwer with Family

About Warid Glow

Glow is the premium prepaid cellular brand for the youth in Pakistan. Introduced in 2008, Glow has been offering the lowest call rates, SMS bundles and Mobile Internet packages that have proven to be popular amongst its target audience, resulting in continuous patronage by its subscribers since its launch. Glow is a young, vibrant and fun brand that believes in spreading the values of friendship and sharing and provides avenues for engaging the youth in enjoyable activities, while providing unbeatable voice and data tariffs to enhance communication. Indeed this year Warid has taken a fresh take on friendship and is launching the ‘Dosti Ke Rung’ campaign to take the celebration, friendship, energy, passion and everything in between to another level. Watch out for Glow ‘Dosti Ke Rung’ – a one of a kind campaign coming to Lahore, Karachi and Islamabad this March and April 2012 that promises to make ‘Dosti’ more fun and more enjoyable.

Glow is part of Warid Telecom, which launched its cellular services in Pakistan in May 2005 and is a joint venture between Abu Dhabi Group and Singapore Telecom (SingTel). As a brand, Warid Telecom prides itself in being contemporary, approachable and constantly innovating. With services ranging from postpaid, prepaid, international roaming and nationwide coverage, Warid’s selection of value added services makes communication effective and enjoyable.

New Glow Tariffs — Fact Sheet

Voice
            o   Lowest F&F Call Rates
            o   61 paisas / 30 seconds
            o   Night packages
            o   Day Packages
            o   10 F&F across all networks

SMS
            o   150 SMS at Rs. 1.50/day
            o   400 SMS at Rs. 2.99/day
            o   700 SMS at Rs. 6.99/week
            o   1000 SMS at Rs. 7.99/week

 Mobile Internet
            o   2MB at Rs. 2.99/day
            o   10MB at Rs. 30/month
            o   Surf @ Twilight: Unlimited at Rs. 20/day (1am to 9am)

            o   Unlimited Mobile Internet at Rs. 12/day

Yea this is me with Faiza ;)