Wednesday, 18 April 2012

Clear Anti-dandruff is back!

Clear Launch
Clear Anti-dandruff is back!
The Anti-dandruff and scalp care solution, known for the stiff competition it has created for the older ‘dead and shoulders’ brand, and it’s fantastic advertising campaigns is back. Readers will remember the Brands association with top celebrity sportsmen and women such as Real Madrid favorite Christiano Ronaldo and Asian tennis sensation Aisam-Ul-Haq. The brand is back again, and this time, one of the country’s top rock stars is on board too! Fawad Khan, fresh from his recent success on the silver screen, charms you in a sleek advert, peers at you smilingly from billboards & appears to promote his message well. Well done Clear and well done Fawad Khan!

Nutrium 10 technology
There must be a thousand-and-one ways to get rid of dandruff. Oil is the oldest of remedies, most touted to work, as are coal, tar or even ash, while egg based compounds, citric juice, cold water and many types of conditioners, shampoos and even scalp lotions are the remedies of the modern world. One thing no one two or even three remedies combined have never achieved, is a long term and sustained resistance to flake buildup and dandruff. This is where Clear Anti-dandruff is one step ahead.

Separately formulated for men and women, Nutrium 10 technology is an essential diet of 10 vitamins and mineral nutrients combined, that deeply nourishes the scalp to a depth of three layers and achieves the removal of flaks, relief from itchiness and reduced dryness, which combine to keep your scalp healthy and your hair clean and fresh.

Flaky Facts Game
One of the toughest games to hit the internet in a while, Flaky Facts combines the speed, thrill and simplicity of a good social media gaming experience with the value of a blog or FAQ page.  The setting is a head of beautiful hair, beset by ghastly dandruff flakes. The head is also inhabited by the elusive dandruff troll.

The game starts out slow… You have to aim to kill the flakes of dandruff that randomly appear around the hair. The elusive troll also appears, and capturing this troll (by clicking) wins the player a fact. Players must complete a certain number of points and also capture 5 facts from the troll to move onwards. As the stages progress, the game becomes more challenging. One cool feature is that you actually get to read the facts you capture. These ‘facts’ provide short but very useful bits of information and answer a lot of common questions that people have about scalp care and dandruff . Here is GAME LINK


Beautiful hair is subjective but scalp care is scientific. In fact, it’s not just scalp care, but also scalp health, scalp appearance and anything that is associated with the scalp. They’re all scientific. This is because the scalp is a functional part of your body and you will most likely only attend to it when you feel discomfort; itch, pain etc.

When you talk about scalp, you wouldn’t describe its aesthetics. Its appearance is also just a tool to assess its condition. This is because there is no such thing as a beautiful scalp, just a healthy scalp – one that will not hinder daily lives.

Hair is the total opposite. To some people, curly hair is sexy and to others, straight hair is gorgeous. Hair is subjected to perception. We can't change the fact that the judgment of beauty and beautiful hair differs from person to person. Like how people have different personalities and different looks, they also have different minds, something that is unique to each individual. This is the human notion of how personal style, taste and preference is developed. For example, your idea of beautiful hair may be flat, silky hair but someone else could prefer volumised, wavy hair.

Though this is different when it comes to scalp, it has a huge part to play in defining beauty, something not known to many people. That is why a healthy scalp is a common desire among all, whether they realise it or not.

As everything starts at the roots, a well-nourished scalp is the foundation of healthy, beautiful hair. This is largely attributed to the fact that about 99% of hair’s nourishment for hair growth comes from the scalp – A claim that is scientifically proven. A claim that is a revolution in scalp and hair care. A claim that CLEAR can proudly own.

That’s why the new range of products by CLEAR is formulated with improved technology – Nutrium 10 for women and Pro-Nutrium 10 for men. It is a combination of scalp nutrition, loaded with vitamins and minerals to nourish the scalp 3 layers deeper#. Tackling hair problems at its roots, these CLEAR products eliminate and reduce dryness, itch, dandruff and grease while nourishing your scalp for problem-free, beautiful looking hair.

You might not be able to change other people’s perception of beautiful hair. But the only shot at having good hair is through scalp care and nourishment.

A SIMPLE WAY TO TEST HAIR STRENGTH The way your hair looks does not tell you how strong it is. Here's a simple test you can do on your own to see how strong or resilient your hair is. All it takes is a single strand of hair. It's quick, painless and works effectively on straight, curly or wavy hair of all conditions.

First, remove a strand of hair from above your ear. Be sure to grab it firmly from as close to the root as possible to keep the hair strand in its original state. If the strand breaks before you pull it out, your hair is definitely very weak and you need not carry on this test. You need scalp and hair treatment right now. Next, hold the strand of hair between your index finger and your thumb. Using your other hand, run your fingernail down the strand from the top to the end till it springs into a curl.Pull the strand of curly hair taut for a few seconds and release. If it goes back to the curly position, it has a good level of strength and is in good condition. If it becomes straight or springs back into looser or more curls, it is weak and needs treatment.

You can start by providing your hair with good nutrition and vitamins from within. Since it grows from the roots, start nourishing your scalp to promote hair strength, growth and health.


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