Tuesday, 12 July 2011

The Avon- the brand - women Power

Hi Lilies,

Let me share with you guys with my latest love! Its none other than “AVON” I am very big fan of Avon cosmetics and this is the company who always promote women and take initiate for female domestic violence. This is the company who worked for women power, realized them to use their skills; either they are single, working ladies, house wife or a single parent. This the only brand you always found through their representatives and not in any Super duper store… a girls weakness became the strength of girls…

Let me share you the History or story of AVON, who they are what they are doing and their business strategy. Hope you girls love to read this.

Avon History
Avon was established in the USA over 120 years ago by a 28 year old door-to-door bookseller, David McConnell. He discovered that the rose oil perfumes he was giving away as an added customer incentive were the very reason women were buying his books. The scene was set for him to realise a big dream, a fast-moving product line of superior quality merchandise, sold by a vast network of spirited entrepreneurs direct from the manufacturer to the homes of consumers.

The California Perfume Company was founded, with a line of five floral fragrances, and a range of everyday essential items. All items were backed by an unconditional, money back guarantee – something still upheld by Avon. In the early days, products were sold by showing customers a sample case. As the range of products grew the company published its first brochure after about ten years, a business tool that is synonymous with Avon today.

The world’s first "Avon Lady"
Mrs P.F.E. Albee of Winchester, New Hampshire, was hired by McConnell in 1886 to help develop the early selling model that would become the foundation for a global business. Mrs Albee sold products and recruited other women as depot agents, becoming the role model for the Avon Representative of today.

David McConnell offered a unique way for women to take control of their lives and move towards economic independence at a time before women had the right to vote and when most were expected to remain within the home rather than earn a living.

Avon Calling
With global aspirations and during a visit to England, McConnell was struck by the beauty of the countryside surrounding Stratford-on-Avon, and introduced a product line called Avon comprising a toothbrush, talcum powder, and vanity set. In 1939, the company’s name was changed to Avon Products Inc.

With the 1950s becoming the age of television, the famous ‘ding dong – Avon calling’ fanfare was first heard on US television in 1954. Further global expansion accelerated in the latter part of the decade, paving the way for entry into Europe

About Avon
Avon, the company for women, is a leading global beauty company, with over $10 billion in annual revenue. As the world's largest direct seller, Avon markets to women in more than 100 countries through approximately 6.5 million active independent Avon Sales Representatives. Avon's product line includes beauty products, as well as fashion and home products, and features such well-recognized brand names as Avon Color, Anew, Skin-So-Soft, Advance Techniques, Avon Naturals, and mark. Learn more about Avon and its products at www.avoncompany.com.

Avon provides innovative, quality products to customers at competitive prices. Product lines include Avon make-up, Avon fragrance, ANEW skincare, Skin So Soft and Advance Techniques. Avon also sells an extensive range of wellbeing products, jewellery, lingerie, accessories and gifts. More products carry the Avon name than any other brand in the world.

In the UK, Avon now reaches one in three women, with six million women seeing an Avon brochure every three weeks.

As the company for women, Avon is committed to supporting the causes that matter most to women – breast cancer and domestic violence. Globally, Avon has raised over $800 million to date as the world's largest supporter of women's causes.

Business Strategy:

Earn extra money
Be your own boss and work from home
Are you interested in earning a bit of extra money or long-term income? Become part of the biggest direct selling beauty company in the world, be self-employed, and work the way you want with Avon beauty.

Become a Representative and sell to your family, friends or work colleagues. You can buy discounted Avon products for yourself, plus we can even show you a way to get some products free.

Join over 5 million independent women worldwide. Earn money on your own terms selling high quality beauty products, not available in shops.

The Extract of the AVON:

This is the company that puts mascara on lashes and food on tables, that fights wrinkles with one hand and Breast cancer with the other. That knows the value of a perfect lip, but still opens its mouth and speaks out against domestic violence and for women’s financial independence. This is the company that supports 6 million representatives in over 100 countries. This is Avon. The Company, that for 125 years, has stood for beauty, innovations, optimism and above all for Women.”

(source: http://www.avon.uk.com/PRSuite/home_page.page)

So, right now am sharing you their lovely product “superFULL Mascara

What Avon is claiming about this mascara:

While supplies last. Up to 5X fuller without clumps. Our Flexible molded plastic brush works with the anti-static formula to comb, separate and create lashes that are up to 5X fuller. That's not just full, that's superFULL. Flake-proof. Smudge-proof. 7ml e net. wt.

All AVON mascaras are hypoallergenic and ophthalmologist-tested.

Available colors, Black and Brown
Price: $ 8.50/- each

My experience:

I had this mascara since last 3 months but unable to review it on my blog. I personally love this product as I feel its wand is amazing, its flexible easy to use and has small teeth on it which works both as applicator and also comb your lashes as well. It gives a neat look to lashes and you never feel heavy. They claimed it works 5X fuller, but I think its give only 2-3x only.

I also applied it on my sister’s eyes it gives maximum 4x fuller, yes, without clumping lashes. So must say it gives different results on different eyes structure and the length of the different eyelashes. I must say this product is best for thick eyelashes. This is best for daily routine usages.

Negative point.

Only one that They claimed it works 5X fuller, but it give only 2-3x only.

Yes as its a vely light weight product to apply on eyes, must give 4/5.

Hope you like to read about the company introduction their strategy and lastly the product review.

Your comments works like breath for me.

Love you all

Fakhra :)

PS:  This is my personal views about this product. i am not associated with this company.


  1. Sounds great!! Thanks for the great post Fakhra :D

  2. The mascara looks lovely. ^^

  3. Loved reading your post. The history of Avon was very interesting and I have beeen always nostalgic when it comes to Avon ladies. They were the make up gurus of yesteryear. Do visit and follow if you like my new blog. I`m from Isb and write mostly about perfumes

  4. I love Avon, i didnt really knew the history but my mom has been a fan of the products since before i was born... You can tell from my posts how huge of a fan i am now!

  5. Just got my cheque for $500.

    Sometimes people don't believe me when I tell them about how much money you can get filling out paid surveys at home...

    So I show them a video of myself actually getting paid over $500 for doing paid surveys to set the record straight.