Samia Azmay Shahzada launch their brand new Flagship Store in Lahore with a fashion showcase

Samia & Azmay Shahzada continue to lead the Pakistani designer footwear industry as they launch their brand new Flagship store in Lahore

[Lahore, 5 May 2012]: Entrepreneurs and pioneers in the Pakistani designer footwear industry, Samia & Azmay opened their brand new store in the culturally diverse city of Lahore located at one of the city’s premier shopping mall, Kingson Boulevard Mall.

Their sixth standalone store stocks all Samia & Azmay Shahzada designs including their latest spring/summer range of flat shoes along with their signature collection of Swarovski encrusted designs. This range included use of premium fabrics such as silk, satin and jamavar on genuine leather to create elegant and chic footwear and clutches, for all seasons and occasions.

Samia Azmay Shahzada showcased their new spring summer and bridal collection for shoes & accessories through a fashion presentation at the launch event which was choreographed by Asim Yar Tiwana with wardrobe by Sublime by Sara Shahid and makeup & styling by Ather Shahzad. The event was managed & coordinated by QYT with event photography by team at Dragonfly and PR by Lotus. The opening and fashion showcase was attended by leading media personalities along with members of the esteemed press.

Speaking on the inauguration of the store the duo said; “We strongly believe in innovation and expansion as a brand and hope that the introduction of this brand new store with our latest and signature collections is manifest of this. We have always sought to create fashionable and affordable designs with top notch quality, which appeal to a diversity of women and tastes within Pakistan and with the launch of our new store, we hope to reach out to an even wider range of women and children through an enhanced presence and broader repertoire of styles.”

Samia & Azmay Shahzada offer major retail presence across Karachi, Lahore and Islamabad through six stand alone stores. With both signature and seasonal lines, the Samia & Azmay Shahzada brand is currently available across four outlets in Karachi including their flagship and newly decorated outlet in Zamzama, at the Forum Mall, at Park Towers and at Dolmen Mall Tariq Road; In Lahore with their brand new store at the Kingston Mall and in Islamabad at the recently launched store in Beverly Centre. The brand looks forward to continue making fashionable shoes and clutches exclusively designed with materials sourced for exceptional quality and aesthetic appeal.

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About Samia & Azmay Shahzada

Entrepreneur sisters, Samia & Azmay are widely and popularly acclaimed for providing unmatchable quality, exceptional detail and innovative trends to the local designer shoe industry. Having actively been designing for the last 15 years and in retail for the past 12 years, the duo is recognised for pioneering the concept and retail of formal designer footwear in Pakistan. They were the first to imaginatively adorn their creations with the use of brooches and Swarovski crystal mesh. They initially introduced their footwear in 1998 at small exhibitions. They then went on to stock at multi brand boutique Labels, the success of which encouraged the duo to introduce their now eponymous label through their first standalone retail outlet in Karachi in 2002.

Equipped with a diversity of formal courses and practical training in shoe design from countries such as Italy and Geneva, Samia & Azmay use only the best Italian leather on specially designed shoe lasts[1] made exclusively for their brand.  Ever quality and design conscious, Samia & Azmay work closely with specialist leather technicians armed with decades of experience, at their own manufacturing facility, to test skins for durability and longevity before using these in any article.  Indeed even the brooches used by the brand are designed and manufactured by the team themselves.

Samia & Azmay’s design aesthetic manifest within the brand is coveted for their experimentation with skins, textures, colours and stones, consistently interpreting popular western footwear trends in an indigenous context. It is these attributes that have led to them being considered as style leaders within the footwear industry. The brand is distinguished for their signature introduction of Swarovski encrusted shoes, also using fabrics such silk, satin and jamavar on genuine leather to create elegant and chic footwear and now clutches, for all seasons and occasions. Constantly innovating, the brand has recently expanded to include a line of ‘Shoes for Little Girls’ and over the course of their 12 year history they have also collaborated within the fashion industry with leading retail icons and luxury prêt wear designers , defining footwear styles at numerous fashion shows and collections to date.

Having grown exponentially in the last decade, Samia & Azmay Shahzada now offers major retail presence across Karachi, Lahore and Islamabad through six distinct outlets. The brand has come to be synonymous with a complete range of local luxury footwear, providing their clientele with a high end retail experience. Their designs range from the more minimalist approach to engaging ethnic, oriental, and modern art inspirations thereby catering to a diversity of women and their personal styles in the form of formal wear, flats, clutches and shoes for children. The brand is credited for introducing local designer stilettos to the country in the late nineties, the mule trend, the cuff heel style and as the first manufacturers of the d’orsay style pump and the ballet shoe style. Never compromising on quality and comfort, Samia & Azmay also pioneered and continue the use of the padded sole in their flat shoe collections for extra comfort, despite this being shunned by other shoe designers on account of its expense; the brand also custom designs formal footwear for people with problem feet.

Samia & Azmay Shahzada offer major retail presence across Karachi, Lahore and Islamabad through six standalone stores. With both signature and seasonal lines, the Samia & Azmay Shahzada brand is currently available across four outlets in Karachi including their flagship and newly decorated outlet in Zamzama, at the Forum Mall, at Park Towers and at Dolmen Mall Tariq Road; In Lahore with their brand new store at the Kingson Mall and in Islamabad at the recently launched store in Beverly Centre. The brand looks forward to continue making fashionable shoes and clutches exclusively designed with materials sourced for exceptional quality and aesthetic appeal.

Please note: Wardrobe credit for the models: SUBLIME by Sara Shahid and Photography credits : Team at Dragonfly